Client: The Aussie Smoker, award-winning BBQ catering company
Facility: £125,000 unsecured business loan
Purpose: Acquisition of new leasehold premises to secure the business’s future and enable growth
Client background
The Aussie Smoker is the brainchild of Adam, a Perth-born pitmaster who brought his family’s love of BBQs to Cornwall. It began as a catering operation from Adam’s driveway and has since grown into one of Cornwall’s most-loved food experiences, earning recognition as Best Alternative Caterer at the South West Wedding Awards for two consecutive years.
Having survived Covid and 17 postponed wedding catering jobs, The Aussie Smoker moved off the driveway and expanded into a shipping container on a rented plot of land. As demand grew, so did the number of rented shipping containers, until news arrived that the land was being redeveloped. Adam faced two choices – downsize or find new premises to push the business forward.
Adam, The Aussie Smoker
Challenge
Adam found a promising leasehold site that could take the business to a completely new level. However, he didn’t have the capital to secure the lease and fit out the new premises. He approached two commercial finance brokers, and both came back with the discouraging news that he could realistically expect to raise only £20,000 to £30,000, a significant shortfall. A recommendation brought him to ASC.
Unsecured business lending at this level presents genuine challenges. Lenders view shorter-term loans as higher risk, and securing a significant sum without asset security requires a compelling case. When we approached the market, the initial bank response was a maximum of £100,000, an uplift of £70,000 on previous brokers, but still left a £25,000 shortfall.
Solution
Rather than accepting the initial offer, we worked with the lender to present a stronger picture of the business. That meant providing a detailed view of Adam’s cash position, the business’s profitability, and, critically, the significant growth potential unlocked by the new site.
Comfortably persuaded, the lender increased their offer to the full £125,000.
Outcome
With the finance in place, The Aussie Smoker secured its new home and the impact has been transformational.
Where once there was a single service offering, there are now multiple revenue streams, including a walk-in lunch service, venue hire for weddings and private events with bespoke catering packages, BBQ masterclasses, and a growing range of frozen BBQ products. The business has the capacity to recruit more staff and the infrastructure to support the kind of growth that simply wasn’t possible before.
Adam’s vision of making people smile through food every day now has the permanent home it has always deserved.
Client testimonial
“ASC were incredibly professional, personal and gave us a lot of confidence in what we’re doing. They truly believed in us and didn’t try to finance something they didn’t trust had merit. The team were amazing. We wouldn’t be here without them.” – Adam, Founder, The Aussie Smoker
