About Alex

With over ten years of experience at ASC and a background in financial services sales, I have a strong understanding of both the lending landscape and the needs of local businesses across London and beyond. Having taken over the business from my parents, I’m proud to continue a longstanding family commitment to helping entrepreneurs secure the right finance to grow their businesses.

I offer a clear, straightforward approach, making sure you always understand your position. My clients know they can contact me anytime they need support or clarification, and I am committed to making the finance process as transparent and efficient as possible.

Whether you’re looking to purchase property, invest in growth, or improve cash flow, I’ll help you navigate the options and secure the funding that best fits your goals.

Meet our team

Our team combines experience, dedication, and a client-first approach to deliver practical solutions and build long-term partnerships.

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Adrian Solomon

Broker

Adrian joined ASC with over 20 years of experience in financial services, spanning commercial banking and the alternative lending market. He has a strong reputation for working closely with business owners and introducers to structure and secure tailored funding solutions. His relationship-focused approach supports clients’ ambitions and reflects our commitment to sustainable growth.

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Toby Fisher

Case Manager

Toby joined the ASC team with nearly 20 years’ experience in legal services, wealth management, and defence operations. He brings strong case management and relationship-building skills, along with a proactive, detail-focused approach that helps keep cases moving smoothly from start to finish.